Color provides the foundation for visual consistency in Amazium. A defined palette of brand, semantic, accent, and neutral colors is used to guide interactions, communicate status, and support UI elements such as buttons, forms, and alerts, with each color group serving a specific role within the system.
Brand colors provide the core visual identity and establish a consistent foundation across all products and experiences.
Accent colors are used to highlight key elements and secondary actions without overpowering the primary brand.
Neutral colors are used for backgrounds, borders, and text to provide structure, clarity, and visual balance.
Information colors are used for interactive elements such as buttons, links, and inputs to guide user interactions.
Positive colors are used to indicate successful actions, confirmations, or upward trends.
Negative colors are used to represent errors, destructive actions, or critical states requiring attention.
Warning colors are used to highlight cautionary actions, pending states, or prompts that require user attention.